Copywriter
Job Description
Develop concepts and create advertisements (written or spoken messages in advertisements), based on product information and marketing objectives. The messages must be unique and easily remembered by the target audience
Qualities and Qualifications
Have tertiary education or above
Imaginative, creative, and have a flair for advertising language
Knowledgeable about the product to present its merits in clear and persuasive language
Have a good understanding of the society as a whole, people and their motivation to buy
Career Path
Art Director
Job Description
Control the design and visual outlook of advertisements, and supervise the work of other artists. (For more details of the work of designers, please refer to the section on “Design”.)
Career Path