The media department is responsible for planning and buying advertising space and time appropriate for ideas, products or services. Its staff include media executives.
Media Executive
Job Description
Analyse the readership or viewership of different media; assess the value of various advertising media in relation to a given project and advise clients on the use of effective media to convey messages to the target audience
Prepare a schedule setting out the recommended media, the space in publications and the airtime on radio, television and the Internet, together with the timing, cost and other information for each advertisement for clients’ approval; negotiate with the mass media for the procurement of space in publications or airtime on radio/television
Qualities and Qualifications
Thoughtful, have good judgement and foresight
Have excellent knowledge of the mass media and how to utilize them to convey compelling messages
At least matriculated (preferably have a university degree in statistics or business administration)
Career Path