Some large advertising agencies have their own market research departments. Others employ the services of outside market research companies.
Market Research Executive
Job Description
Select a suitable research company to conduct surveys to collect relevant information for promotion of different ideas, products or services
Formulate the scope of the survey, such as the audience rating of television advertisements or the popularity of various consumer products
Supervise the progress of fieldwork and control its quality; analyse the findings and propose suitable actions
Qualities and Qualifications
Able to work independently and flexible in responding to changing circumstances
Generally require university education in a discipline like mass communication, statistics, psychology, economics or business administration
Possess leadership and the ability to organise work and supervise subordinates
Career Path